RimsaDesigns

TuneUp
Spring 2025 User Experience Design

TuneUp
Spring 2025 User Experience Design

TuneUp
Spring 2025 User Experience Design

Challenge

Challenge

Challenge

Find an unmet need to fill with a creative, start-up based solution.

Roadside assistance has been stagnant as an industry and the services provided. TuneUp revolutionizes roadside car service by connecting local mechanics and certified helpers with in-need customers in real time. Accompanied by live OBDII readings and diagnostics codes ensures that customers have access to prepared, communicative, and efficient roadside service.

Cross Functional

Cross Functional

Cross Functional

Felipe De Cardenas, Industrial Engineering '26
Sam Dugan, Industrial Design '27
Grace Lane, Industrial Engineering '26
Thomas Rimsa, Industrial Design '26
George Corbin, Computer Science '26

To determine a user base, we conducted a need based survey and 50 interviews with users including customer and provider side in the automotive roadside service industry. Developed user personas to understand the experiential needs and pain points.

Through sketching and material testing, over the course of 3
weeks, I was able to develop different concepts, review them with professionals, and adjust to optimize physical form and aesthetics

Through sketching and material testing, over the course of 3 weeks, I was able to develop different concepts, review them with professionals, and adjust to optimize physical form and aesthetics.

User Research

User Research

User Research

Journey Mapping

Journey Mapping

Identify pain points while documenting the experience from the consumer and provider side. Take the user education to find feasible solutions for our problem.

Through 2 minute sketch ideation, as a team we developed feasible ideas that were both physical and digital products. After narrowing down to two chosen ideas, we began development

Production began at week 4 by CNC of the birch seat and back, straight bending 1/4 in steel rod, welding the frame, piece-by-piece finishing, and final assembly

Ideation

Ideation

Ideation

Development

Development

Development

To serve our users' needs, we began prototyping a digital tool that connects drivers with OBDII readers with nearby mechanics and certified helpers. This will help create a safe, clear, and reliable experience for roadside service. We developed an active prototype and presented to corporate sponsors and alumni at an end of year event

Other Projects

Other Projects

Other Projects

Kaunas Chair

Spring 2024

Kaunas Chair

Spring 2024

Kaunas Chair

Spring 2024

Go Global GT

Spring 2025

Go Global GT

Spring 2025

Go Global GT

Spring 2025

About Me

I am a fourth year Industrial Design major with a minor in Technology & Management at the Georgia Institute of Technology. Over my collegiate and professional career I have developed experience with product management, UX/UI design and research, marketing, and physical product design. I am currently looking for post grad opportunities in product management, consulting, and marketing management fields while completing my final year of college.

About Me

I am a fourth year Industrial Design major with a minor in Technology & Management at the Georgia Institute of Technology. Over my collegiate and professional career I have developed experience with product management, UX/UI design and research, marketing, and physical product design. I am currently looking for post grad opportunities in product management, consulting, and marketing management fields while completing my final year of college.

About Me

I am a fourth year Industrial Design major with a minor in Technology & Management at the Georgia Institute of Technology. Over my collegiate and professional career I have developed experience with product management, UX/UI design and research, marketing, and physical product design. I am currently looking for post grad opportunities in product management, consulting, and marketing management fields while completing my final year of college.

Social

trimsa6@gatech.edu